The White Sox and CME Group have made history with a groundbreaking sponsorship deal. The team has become the 26th Major League Baseball franchise to have a jersey sponsor, marking a significant milestone in their journey. The announcement on Wednesday revealed a multi-year agreement, making CME Group the first-ever jersey patch sponsor for the Chicago-based team.
"We've always valued partnerships with local businesses, and this collaboration with CME Group is a testament to that," said Brooks Boyer, the White Sox's Chief Revenue and Marketing Officer. "CME Group's global presence and Chicago roots align perfectly with our values and the spirit of the city. This jersey patch is more than just a logo; it symbolizes the power of Chicago and its impact on the world."
This sponsorship is a game-changer for the White Sox, as it can significantly boost their revenue. The average jersey patch deal in the league generates around $8 million annually. CME Group's involvement will not only provide financial support but also enhance the team's visibility and brand recognition.
The deal includes prominent signage behind home plate at Rate Field and the CME Group logo on all home, road, and alternate jerseys for spring training and regular-season games. The logo will make its debut when the Cactus League play commences on February 20th.
This partnership showcases the potential for local businesses to make a global impact. CME Group's commitment to Chicago and its support for the White Sox will undoubtedly leave a lasting impression on the city and its fans. As the team embarks on this new chapter, the jersey patch becomes a symbol of their shared ambition, pride, and strong work ethic.
